About Us

GO-VA was founded in May 2014 by Matt Kesby an Australian Entrepreneur and Execution Practise Leader for Franklin Covey at the time. FranklinCovey is a global leader in effectiveness training, productivity tools, strategy execution consulting and assessment services for organisations and individuals. Well known for the books, 7 Habits of Highly Effective People and The 4 Disciplines of Execution.

In 2008, Matt & his sister, Fiona Kesby GO-VA’s CEO, started offshoring tasks via Upwork (Odesk). There were many great success stories and also many frustrations in managing a virtual team working from home. Deadlines missed as VA’s were working for other clients, not being able to make contact for days, interruptions due to power outages and internet loss. Not to mention the loss of time training up new team members with each new project.

The concept was great but wasn’t truly effective. With Matt’s passion for the SME sector, his experience with freelance virtual assistants and his execution management experience, he wanted all business owners to have the opportunity to effectively offshore tasks without the high costs of setting up an offshore business or the loss of control via complete outsourcing. Thus, GO-VA was created. GO-VA finds the top talent in the market, have their client decide who and how work will be performed and then, house and care for them in their office in Cebu, Philippines. The office is led by Fiona who relocated to the Philippines in May 2015 and brought 16 years of Australian & International Recruitment experience. GO-VA’s philosophy is to offshore low value tasks to the Philippines in order to create more time for Australian, NZ, US, UK & Singapore based team members to execute on strategy and scale their business.