About Us

How it all started...

GO-VA was founded in May 2014 by Matt Kesby an Australian Entrepreneur and Execution Practise Leader for Franklin Covey. FranklinCovey is a global leader in effectiveness training, productivity tools, strategy execution consulting and assessment services for organisations and individuals. Well known for the books, 7 Habits of Highly Effective People and The 4 Disciplines of Execution.

In 2008, Matt & his sister, Fiona Kesby GO-VA’s CEO, started offshoring tasks via Upwork (Odesk). There were many great success stories and also many frustrations in managing a virtual team working from home. Deadlines missed as VA’s were working for other clients, not being able to make contact for days, interruptions due to power outages and internet loss. Not to mention the loss of time training up new team members with each new project.

The concept was great but wasn’t truly effective. With Matt’s passion for the SME sector, his experience with freelance virtual assistants and his execution management experience, he wanted all business owners to have the opportunity to effectively offshore tasks without the high costs of setting up an offshore business or the loss of control via complete outsourcing. Thus, GO-VA was created. GO-VA finds the top talent in the market, have their client decide who and how work will be performed and then, house and care for them in their office in Cebu, Philippines. The office is led by Fiona who relocated to the Philippines in May 2015 and brought 16 years of Australian & International Recruitment experience. GO-VA’s philosophy is to offshore low value tasks to the Philippines in order to create more time for Australian, NZ, US, UK & Singapore based team members to execute on strategy and scale their business.

Company Values

  • Drive

  • Care

  • Learn

  • Find a way

  • Execute



Fiona Kesby

CEO  linkedin

Fiona Kesby CEO has over 18 years experience in the Recruitment Industry. She is passionate about providing team members with an environment that is supportive and caring, encourages career growth, confidence and a love for learning.

Fiona & her family relocated to Cebu Philippines in 2015 and encourages you to come visit her and the team in our office.


Matt Kesby

Founder  linkedin

Matt Kesby Founder & Entrepreneur who trains organizations in strategies that require people to significantly change their behaviors to deliver new & outstanding results. Has been outsourcing to overseas staff since 2008 and the owner of NUPAY Investments


Victoria Nolasco

Certified GO-VA Partner


Marnie Aliviado

General Manager

Ian Sarthou

Projects & Implementation Manager

April Asufra

Operations Manager

Rowena Ortega

HR Manager

Mark Simbillo

Results Coach – Night Shift

Niño Villalino

Results Coach – Mid Shift

Ruby Claire Juevesano 

Results Coach – AS Fortuna

Maria Veronica Omega

Results Coach

Michael Carreon

Results Coach

Julie Ann Sabordo

Client Services Manager

Mary Castro

Client Services Manager – USA

Melissa Villamor


Genevieve Almedilla


Don Gonzales

HR Admin

Miko Bernardo

Recruitment Admin

Melissa Villamor


Vanessa Apal


James Luib

Graphic Designer

Clark Ombrog

IT Support

Michael Aliviado

IT Support

Why Cebu?

  • 2nd largest city in the Philippines
  • 4.6 million people (2.5m in the metro)
  • 22 universities
  • 100+ outsourcing companies
  • 8th top global outsourcing destination in 2015
  • 30 minutes from the international airport & beaches
  • 15 minutes to mountain resorts
  • the Philippines ranks 3rd in Asia for English proficiency
  • relatively low cost of living

Would you like to learn more? Book a discovery session.